Step Into The Spotlight! A Guide to Getting Noticed by Tsufit

Author:Tsufit
Language: eng
Format: mobi
Publisher: Beach View Books
Published: 2008-04-07T14:00:00+00:00

When my client, the manager of a shared office facility, debuted this 24 second infomercial, 8 out of the 10 women entrepreneurs listening asked for her brochure.

Connect Your Story to What You’re Selling

In high school, I kept myself stocked with O’Henry bars by having a part-time job doing telephone market survey research. One of the surveys was intended to find out whether people knew which TV commercial jingle went with which beer. We found that people knew the jingles but often they couldn’t tell us which beer each jingle was for.

It’s not just about getting noticed. It’s about what you want them to do as a result of noticing you.

…what marketers have forgotten and need to remember real soon is that marketing is about selling stuff.

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