Starting Your Career as an Interior Designer by Robert Hale; Thomas Williams
Author:Robert Hale; Thomas Williams
Language: eng
Format: epub
Publisher: Allworth Press
Published: 2016-04-14T04:00:00+00:00
CASE STUDY: POSITIONING AN EAST COAST LUXURY BRAND
Every young designer has to decide how, when, and where to present him- or herself to the public. This is what’s called “positioning.” It is essential for designers to understand that when you position yourself somewhere (like at an event or within a certain social or professional circle), you are aligning your brand with that image. Be careful and consistent with your positioning, because you are not just presenting yourself as an individual. You are presenting yourself as a professional brand.
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