Soft Power and the Worldwide Promotion of Chinese Language Learning by Dr. Jeffrey Gil

Author:Dr. Jeffrey Gil
Language: eng
Format: epub
Publisher: National Book Network International
Published: 2014-10-20T16:00:00+00:00

Conclusion

Nye (2004: 34) proposed that for soft power to be helpful in achieving a state’s goals, ‘the objective measure of potential soft power has to be attractive in the eyes of specific audiences, and that attraction must influence policy outcomes’. For the Confucius Institute project to contribute to achieving China’s goals at the state-to-state level, Chinese language and culture must be attractive to policymakers in other countries and this in turn must lead them to develop and implement policies in line with China’s goals. This chapter has shown that this is not happening at present, and the Confucius Institute project has furthermore raised concerns among a number of governments, as well as prompting them to establish their own language and culture promotion initiatives. This raises doubts about the veracity of language and culture promotion in world politics. However, given that Chapter 3 demonstrated the widespread interest in Chinese language learning, we should not discount that the Confucius Institute project could have an impact at the society-to-society level.

Note

(1)In June 2009 Rio Tinto withdrew from its agreement with Chinalco and accepted an offer from Anglo-Australian mining company BHP Billiton. This meant the Australian government did not have to make a decision about the Chinalco agreement (W.H. Liu & Hao, 2014).

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