Raising Money-Smart Kids by Robin Taub

Author:Robin Taub
Language: eng
Format: epub
Tags: Non-Fiction, How to Teach Your Kids About Money, Personal Finance, Money Management, Wealth Management
Publisher: Cormorant Books Inc.
Published: 2020-03-06T16:00:00+00:00

Media and advertising

Preteens are exposed to a lot of advertising, through the Internet, TV, product placement, and especially social media. They’re also exposed to advertising in public places, like public washrooms, taxis, public transit, and outdoor billboards. Even though they can distinguish between content on YouTube and a commercial, they don’t necessarily understand that the purpose of the commercial is to seduce you into buying things you wouldn’t otherwise purchase.

“I try to explain to my preteen son that commercials and ads are designed to make him think that he needs a certain toy or pair of shoes in order to be happy, when really he just wants them because they’re cool. I try to get him to think critically about the ads he’s seeing. I point out how they exaggerate the benefits of their products and downplay the negative features, and we laugh about catchphrases like ‘healthy-looking skin’ (shouldn’t it be ‘healthy skin’?).”

Family Discussion

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