Publishing 101: A First-Time Author’s Guide to Getting Published, Marketing and Promoting Your Book, and Building a Successful Career by Jane Friedman

Author:Jane Friedman
Language: eng
Format: mobi
Tags: Writing Reference
Publisher: MBA for Writers
Published: 2014-12-04T08:00:00+00:00

A Few Words About Press Releases

This is part rant, part advice. It’s frustrating to see authors AND PUBLISHERS—who probably have little time and resource to begin with—wasting their time by contacting bloggers (and others in the media) with dead-on-arrival press releases.

Let’s back up for a moment.

What kind of press releases do I receive?

I receive announcements primarily about new books, new products, and site launches. I also get information about author-experts who are available for interview.

When I say “press release,” I’m referring strictly to an e-mail announcement that is neither addressed to me personally (beyond an automated greeting line) nor is it seeking to serve me or my audience. It is looking to get something out of me: coverage on my blog or social network.

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