Power Referrals: The Ambassador Method for Empowering Others to Promote Your Business and Do the Selling for You by Andrea Sittig-Rolf

Power Referrals: The Ambassador Method for Empowering Others to Promote Your Business and Do the Selling for You by Andrea Sittig-Rolf

Author:Andrea Sittig-Rolf [Sittig-Rolf, Andrea]
Language: eng
Format: mobi
Publisher: McGraw-Hill
Published: 2008-09-04T14:00:00+00:00


Relationships

Reciprocity (How can I give back to my Ambassadors as it relates to this topic?)

What I Need

How I Will Get What I Need

ACTion Step 1

ACTion Step 2

ACTion Step 3

ACTion Step 4

ACTion Step 5

* * *

5

Channels

Whether you are a sales professional selling to channels or a sales professional working within a channel, winning Ambassadors to promote your business will dramatically increase your sales with less time and effort.

Channels versus Vertical Markets

The difference between a channel and a vertical market is that a channel is specific to an organization while a vertical market is a group of organizations specific to an industry. The channel is the organization’s way of bringing its products to market and may include resellers, partners, retailers, direct sellers, enterprise sellers, and original equipment manufacturers (OEMs). High-tech companies such as Microsoft, Xerox, and IBM often go to market via channels. Manufacturing is another common industry to go to market via channels.

Whether you are a sales professional selling to channels or a sales professional working within a channel, winning Ambassadors to promote your business will dramatically increase your sales with less time and effort.



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