Mission: How the Best in Business Break Through by Michael Hayman & Nick Giles

Author:Michael Hayman & Nick Giles
Language: eng
Format: mobi
ISBN: 9780241970799
Publisher: Penguin Books Ltd
Published: 2015-07-01T14:00:00+00:00

Takeaways

Consumers are becoming increasingly cynical. Belief is on the wane, from government to established religion and big institutions. Campaigning companies can fill this void and show consumers that they can believe in something better;

If campaigners can live up to the expectations of their customers by living the values their missions preach, then they are able to create a band of followers – or advocates – whose recommendations continue to spread the word;

Followers must be looked after for the long term. Campaigners are able to place themselves in the shoes of their customers and look after their needs as they would their own;

A campaigner is relentlessly focused on the trust of their consumers, and most importantly, will practise what they preach.

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