Mind over Money by Claudia Hammond

Author:Claudia Hammond
Language: eng
Format: epub
Published: 2019-01-05T16:00:00+00:00

control. The adults don’t mention money, but that doesn’t stop the children.

Marleena Stolp from the University of Jyväskylä in Finland spent six weeks watching the theater production, recording the children’s conversations and then analysing them. 12 She soon found one topic that predominated – money. The children knew they were creating something with a market value; they discussed ticket prices and the possibility of filming the performance in order to sell the DVD in shops. They were only six years old, but far from viewing the play as simply an entertaining experience, they were already thinking about how to market and monetise it. There was no doubt that they loved the idea of making money. They even discussed how to select a ticket price that people would be prepared to pay, well aware that the market would not allow them to overcharge and that they risked having no paying audience if they did.

So these children already had some comprehension of money, pricing and the idea of the market. Where does this understanding of the value of money come from?

SAVING FOR A LUTE

In a study conducted in Hong Kong, a group of five-and six-year-olds were given the word ‘money’ and asked to free associate. They had plenty to say on the subject. Not surprisingly, they mainly associated it with the ability to buy things they wanted (similar studies in the US and Europe have found the same). They didn’t tend to have views on the virtue or otherwise of money.

Which is not the case with adults. When the same

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.