Medical Practice Marketing: New Patient Acquisition Methodologies by agency eic

Author:agency, eic [agency, eic]
Language: eng
Format: epub
Publisher: MedINFOtech
Published: 2016-01-24T16:00:00+00:00

Organic Traffic

When someone searches using a term, your site appears in the results, and the searcher clicks on your site. This is called organic traffic. Increasing your organic traffic is key to the success of your website. Of course, this is not the only way to draw traffic to your site. In the next chapter, we'll discuss email marketing.

Chapter 5: The Benefits of Email Marketing

Email marketing can be a tricky business. It's different from getting an advertising piece delivered by the post office. It's a lot easier to click the trash button without looking at an email than it is to toss a mailed envelope/card into the trash without at least noticing what it's about. However, email marketing can still be a vital tool for your practice. In this chapter, we will consider the benefits of:

Mass Marketing Via Email

Personalized Emails

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