Media Economics in Austria: A Comparison to Germany on Print, Television, Radio and the Internet by Markus Posset

Author:Markus Posset
Language: eng
Format: epub, pdf
ISBN: 9783658421953
Publisher: Springer Fachmedien Wiesbaden

For shorter video clips, advertising financing is often used, with operators using monthly subscriptions, virtual single rentals, or purchases alongside professional films and series. There are often mixed forms of advertising financing and paid subscriptions. In some countries, consumers also have access to online offers from public broadcasters (IW-Report 31, Büchel & Rusche, 2020).

Models in which the customer pays directly for the service can be divided into three variants. Subscription-Video-on-Demand (SVoD), used by Netflix, for example, allows providers to choose from a wide range of films, series, and documentaries, while users pay a regular fixed price as part of their subscription. They can watch the content as often as they like. In addition, streaming services are dynamic, as new video content is added and existing content may no longer be available after a certain time. Users can also download video content for offline viewing.

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