Mastering The New Media Landscape by Barbara Cave Henricks & Rusty Shelton

Author:Barbara Cave Henricks & Rusty Shelton [Henricks, Barbara Cave & Shelton, Rusty]
Language: eng
Format: epub
ISBN: 9781626565821
Publisher: Berrett-Koehler Publishers
Published: 2016-07-15T05:00:00+00:00

Q: What direction are we going with content?

FRED: There has been a great democratization of the process. More people are capable of getting their messages out. I see an upside to that process. There will be more and more of that. There will always need to be investigative and long-form reporting that requires talent and budget, but new channels will continue to crop up. People have a huge appetite for news and entertainment, and that won’t go away. There will be more kinds of media products, but the old ones won’t all go away. I don’t want to imagine a world without the New York Times.

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