Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures by Jason Miles

Author:Jason Miles [Miles, Jason]
Language: eng
Format: mobi, epub
Publisher: McGraw-Hill
Published: 2013-08-30T14:00:00+00:00

Figure 10.1 The Product Red campaign applies a transcendent concept to otherwise ordinary products and brands.

POWER TIP

A brand’s power comes from a combination of the invisible aspects, the visible aspects, and the prospect’s experiences with the brand. You have an opportunity to influence all three things.

Visual Brand Strategies in Instagram

The most basic question you’ll need to answer is whether you’re going to work to add your logo to each image you place on Instagram. There are several options, including the following:

1. Take your image and then work in Photoshop or another image editing tool to add your logo before uploading it back into Instagram.

2. Take your photo in such a way that your logo is included in the picture itself.

3. Use a simple caption app like InstaCap to add your brand or product name. This will unfortunately not likely be consistent with your typeface choices, but at least it is quick and easy.

4. Add a watermark over your photos so they cannot be easily used for commercial purposes. Personally, I dislike this option a lot. In fact, I rarely like images that have a logo, brand, or watermark added.

5. Leave the majority of your images unbranded, but when you share an image of a product, add your brand name or product name.

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