How to Make Data Work Harder for You: A Playbook for Google Analytics by Amir Marvian

How to Make Data Work Harder for You: A Playbook for Google Analytics by Amir Marvian

Author:Amir Marvian [Marvian, Amir]
Language: eng
Format: azw3, epub
Published: 2021-08-30T00:00:00+00:00


Referral Exclusion: Other sites could send traffic to your website. GA automatically recognizes the traffic source before it hits your site and displays the domain names of these sites as the referral traffic sources in your reports.

By default, a referral automatically triggers a new session. When you exclude a referral source, traffic that arrives on your site from the excluded domain doesn’t trigger a new session. If you want the traffic arriving from a specific site to trigger a new session, don't include that domain in the referral exclusion list. Once you exclude a site to the referral exclusion list, any traffic from that site will be identified as direct traffic.



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