Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More (Richard Stout's Library) by Reed

Author:Reed
Language: eng
Format: epub
Publisher: FT Press
Published: 2012-06-12T16:00:00+00:00

Edit and output your video

A full explanation of video editing goes beyond the scope of this book. The most important advice is that you should always use timeline-based video editing software. This means that you can add your soundtrack, music, video footage, images, titles, captions, effects, and transitions to a single timeline and have a much greater degree of control. I recommend Final Cut Express for the Mac and Adobe Premiere Elements for the PC. These cut-down versions of the software are much cheaper than the full versions and perfectly fine for your needs. You are not making a feature film, after all.

Create your soundtrack first. Most video editing software allows you to do this, though I prefer to edit it using Audacity first, as I would for audio podcasts. Once you’re happy with your soundtrack, you can start adding your video to it, using noddies, cutaways and B-roll to cover the edits. You can also add images to your video and should start and end with a “slate” screen—a static image that might include a title, your company logo or a URL. The final screen should normally be your web address since this will be the call to action—to visit your website.

“once you’re happy with your soundtrack, you can start adding your video”

Once you’ve finished editing your video, you need to “encode” it in a standard video format. You will find a number of preset options for this in your video editing software, which now often include presets optimised for YouTube, video podcasts, or web use.

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