Fanocracy by David Meerman Scott & Reiko Scott & Tony Robbins

Author:David Meerman Scott & Reiko Scott & Tony Robbins
Language: eng
Format: epub
Publisher: Penguin Publishing Group
Published: 2020-01-06T16:00:00+00:00

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The household in which I was raised didn’t do much in terms of religious rites, and I didn’t have much of a sweet sixteen. I got a driver’s license because I needed to drive to school, but I never liked driving. When I graduated from high school, I went straight to college. More school felt like the next step, the logical progression, rather than something that marked me as changed. There was no moment I could cling to as my moment to become “an adult.”

What I do remember is the first concert my dad let me choose for myself—P!nk, when I was in elementary school. By the time I was in middle school, more than simply liking a band, I went out of my way to show off what I listened to. I was the kind of girl who was a fan of metal, and wore the T-shirts to prove it—HIM, Linkin Park, and Disturbed.

I remember defining myself by my favorite books, lugging around the volumes in public hoping someone would ask me about them. I remember the power in those Scholastic book drives, being able to pick your own books to take home. Then, at twenty-five years old, I manufactured my own rite of sorts to mark the impact a particular book had on my progression from childhood—a tattoo of two snakes in the form of an ouroboros, AURYN from The Neverending Story. More than fifteen years since I first read that book, it was continuing to shape me, both on my skin and in who I was.

Looking back, I can’t disentangle who I am from the brands and titles that lead me from childhood to now. My adolescence didn’t just involve the books on my shelf or the shows on the TV or the clothes in my closet, it was those things and more. I owned those things, identified so strongly with them, that I still wear them proudly on my body.

And now, still, I make friends with others who do the same.

Mass Effect—a single-player video game I mostly played alone on my couch—was able to bring Victoria and me together. The sweatshirt was more than a sweatshirt because our shared fandoms became the basis of our friendship. It’s our shared experience. So the video game has become more than a brand—it’s part of our identities.

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