Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Handley Ann & Chapman C.C. & David Meerman Scott

Author:Handley, Ann & Chapman, C.C. & David Meerman Scott [Handley, Ann]
Language: eng
Format: mobi
Publisher: Wiley
Published: 2010-11-10T16:00:00+00:00

How: Craft Interesting, Informative, Entertaining Content (Yes, You Can!)

Much of this book is about how to do just that. But for B2B companies, special attention must be paid to Content Rule Number 8: Do something unexpected.

There are lots of examples in this book of companies that sell dead-serious products that nonetheless have figured out a way to market them in a way that both drives viral sharing and enhances the company's personality. Using a little humor or entertainment is also a great way to drive awareness about invisible services or products that exist in the background of business infrastructure—say, technology products or security services.

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