Clinician to Coach: Secrets to Building Your Successful Health Coach Practice by Drummond DCN CNS PT NBC-HWC Dr. Jessica

Author:Drummond DCN CNS PT NBC-HWC, Dr. Jessica [Drummond DCN CNS PT NBC-HWC, Dr. Jessica]
Language: eng
Format: epub
Published: 2020-10-11T16:00:00+00:00

Let’s review these common issues in detail. First, if you’re not clear and specific enough about who your ideal client is and the challenge that she’s trying to overcome, she won’t recognize herself in your content and she won’t know that you’re talking to her. Second, if you don’t speak clearly to her in language she can understand (not overly clinical language), then she won’t know that you’re talking to her. Third, if you’re not asking her questions, appealing to her frustrations and hopes, and encouraging her to react, then she may be reading your content, but she won’t feel called to respond. And, finally, she may be reading with and engaging with your content, but if you’re not engaging with her (responding to every comment, every email reply, etc.), and regularly inviting her to a call with you to see if you can help her, she won’t feel comfortable asking for your help.

The key is to stay in conversation. Be active on your chosen platform. Be open to questions. Challenge your community to take action, be engaging and encouraging. This is the mindset shift from clinician to coach. Remember that your ideal clients are active participants in their own healing journey. They are not standing passively by while you lecture them or tell them what to do. If you’re struggling here, revisit Chapter 4 and keep practicing thinking in questions instead of thinking in recommendations. In addition, go back to Chapter 5, and keep refining your ideal client. It’s a lifelong process to get to know her deeply and engage with her. Even in your marketing, your collaborative journey is beginning. This engagement during the marketing phase when she’s not even your client yet and there is no pressure for her to be your client is the key to connecting with the best people to become your clients. They are ready to jump in, engage with the process, and take action right away.

Finally, your community should also be encouraged to support each other. Even before they are clients, people who participate on your platform and in your event audiences should be encouraged to and facilitated to connect with each other. They have a unique vantage point to cheer each other on and be supportive when one person in the community is struggling. Remember, “...community-belonging showed a positive dose-response relationship with health-behavior change” (Hystad and Crapiano, 2010). If you design any marketing materials, such as T-shirts or water bottles, to use to bring awareness to your practice, your clients and potential clients are more likely to wear, use, or display these materials if they represent not just you or your brand, but their place in your community. For example, if your coaching program is for new mothers to return to weekend road races without urinary leaking, what if your community, brand, and coaching program was called, “Strong Mother Runners?” The women in your community are more likely to wear a T-shirt emblazoned with “Strong Mother Runner” instead of “Jane’s Postpartum Wellness Coaching.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.