Business Plans: Business Model Generation by Unknown

Author:Unknown
Language: eng
Format: epub

ent from simply sketching out business ideas, something any businessperson or entrepreneur does. Why do we need to call it "prototyping"?

There are two answers. First, the mindset is different. Second, the Business Model Canvas provides structure to facilitate exploration.

Business model prototyping is about a mindset we call "design attitude." It stands for an uncompromising commitment to discovering new and better business models by sketching out many prototypes —both rough and detailed—representing many strategic options. It's not about outlining only ideas you really plan to implement. It's about exploring new and perhaps absurd, even impossible ideas by adding and removing elements of each prototype. You can experiment with prototypes at different levels.

Eight Business Model Prototypes for Publishing a Book ^

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