Business Performance Excellence by Jeffrey T. Luftig & Steven M. Ouellette

Author:Jeffrey T. Luftig & Steven M. Ouellette
Language: eng
Format: epub
Publisher: Bloomsbury Publishing
Published: 2012-06-21T04:00:00+00:00

Market Penetration

It would be nice to simply manufacture and sell the one product that will generate the most profit during the production time you have available, but you suspect that it won’t be that easy. The market you are in is not an infinite one, and you don’t have a huge marketing budget. You call a meeting with marketing and sales personnel to determine what the market potential is for the four products you produce. Given their budget, how much of the current market is available to you?

Table 6. Analysis of potential market for the firm’s four products

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