Business Innovation and ICT Strategies by Sriram Birudavolu & Biswajit Nag

Author:Sriram Birudavolu & Biswajit Nag
Language: eng
Format: epub
ISBN: 9789811316753
Publisher: Springer Singapore

The Takeaway Box: Organize the Entire Firm on the Customer Centricity Principle

Aim at creating personalized and co-created experience environments with the customers and for the customers.

Customer centricity is not confined to sales, marketing, or consulting people.It needs to be imbibed across rank and file of the organization, especially in IT, and should include every part, such as HR, recruitment, support, and must also extend to partners and suppliers.

Customer centricity does not mean blindly following what the customer wants right now. Electric light did not come about through continuous improvement of candles.

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