Business Hack by John Lee

Author:John Lee
Language: eng
Format: epub, pdf
ISBN: 9781119542315
Publisher: Wiley
Published: 2018-11-19T00:00:00+00:00

You need to position yourself as an expert, and one way to do this is to be interviewed by someone reputable. If you are seen being interviewed by someone reputable (say the BBC or a well‐known presenter), or an interview you do is published in a popular publication (such as The Sunday Times or Forbes Magazine) then you come across as an expert. All media links should then be posted on your value‐add site.

You also position yourself as an expert when you are seen speaking on stage in front of an audience. Whenever you speak on stage, as well as having the opportunity to communicate with and impress the live audience in front of you, you have the opportunity to film the event. You can then use video clips on your value‐add site to position yourself as an expert.

Ultimately, your value‐add site has the dual purpose of positioning you as an expert and giving away information that adds value to your potential customers' lives. It doesn't need to be more than one page. You should be able to fit all the content you need, such as videos and downloadable information, and links to publications, etc. onto one page. All this content – your interviews, video footage of you speaking on stage, links to printed interviews, etc. – should position you as an expert and give visitors free tips. Your authority site can have several tabs for various pages, but keep your value‐add site as clean and specific as possible, preferable all on one page.

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