Marketing & Sales
mobi |eng | 2010-07-20 | Author:Femina, Jerry Della [Femina, Jerry Della]

CHAPTER EIGHT FIGHTS HEADACHES THREE WAYS ‘The average copywriter and art director never stop learning. You have to know your product so well you could go out and be a ...
( Category: Business January 6,2015 )
epub |eng | | Author:Spencer Johnson

the second half of the reprimand: 6. Shake hands, or touch them in a way that lets them know you are honestly on their side. 7. Remind them how much ...
( Category: Management January 6,2015 )
epub |eng | 0101-01-01 | Author:AL Ries & Jack Trout [Ries, AL & Trout, Jack]

Place your bets on the growth industries. Tomorrow-type products like computers, electronics, optics, communications. If you had cast your lot early on with almost any of these companies, you couldn't ...
( Category: Marketing January 6,2015 )
mobi, epub |eng | 2008-04-20 | Author:Greshes, Warren [Greshes, Warren]

Now here’s the best part. My agent from Company C left the insurance industry in 1995. With five policies and $2 million of insurance on the books, I’ve never received ...
( Category: Sales & Selling December 29,2014 )
epub, mobi |eng | 2011-10-18 | Author:Gross, Michael [Gross, Michael]

Ingo Thouret (left) and Pat Cleveland photographed by Rose Hartman Ingo Thouret and Pat Cleveland by Rose Hartman Ultimately Hall was replaced in Antonio’s affections. No one was exactly monogamous. ...
( Category: Fashion Design December 27,2014 )
epub, mobi, pdf |eng | 1984-01-01 | Author:Robert B. Cialdini [Cialdini, Robert B.]

From "ordinary applause" to "wild enthusiasm," claqueurs offered their services in an audaciously public fashion—in this case, in a newspaper read by many of the audience members they fully expected ...
( Category: Sales & Selling December 26,2014 )
mobi |eng | 2009-11-11 | Author:Godin, Seth [Godin, Seth]

Case Study: The Häagen-Dazs in Bronxville The nearest Häagen-Dazs is just like all the other ice cream shops you’ve been to. They’ve got cones, bars, and frozen yogurt. Only two ...
( Category: Product Management December 25,2014 )
mobi |eng | 2014-10-16 | Author:Moubax, Thierry [Moubax, Thierry]

You see that for this example even if Advertiser 1 is bidding the most—five times what Advertiser 4 is bidding—his ads might not even appear. Important to note is that ...
( Category: Marketing & Sales December 9,2014 )
epub |eng | 2014-09-30 | Author:Tom Doctoroff

Innovative Products A meticulously defined brand idea also inspires new product extensions, because it provides a focus for innovation. Consumers require much less of a hard sell because new products ...
( Category: Multilevel December 2,2014 )
mobi, epub, azw3, pdf |eng | 2013-09-03 | Author:Holiday, Ryan [Holiday, Ryan]

Let’s Get Technical The movie marketing paradigm says throw an expensive premiere and hope that translates into ticket sales come opening weekend. A growth hacker says it’s 2013 and we ...
( Category: Web Marketing November 27,2014 )
epub |eng | 2009-05-01 | Author:Glazer, Bill [Glazer, Bill]

copydoodles One of my best secrets for increasing response to all of my OUTRAGEOUS advertising is a simple-to-use software program that you install on your computer called CopyDoodles. You’ve probably ...
( Category: Direct November 24,2014 )
epub |eng | 2014-04-16 | Author:Fiefdom

Chapter Twenty-One The Dammed TWO HOURS TURNED into three. Ezra Pound's group and Oscar so Wild's went underground at a Track Fourteen station northeast of Wittenbergplatz. They were cold and ...
( Category: Management November 24,2014 )
mobi, epub |eng | 2014-06-18 | Author:Robin Lewis

Part 3 The Masters Chapter 10 The Master Model Omni-Brand to Consumer The Omni-Brand to Consumer model will accelerate in Wave IV and become the dominant, or master, model in ...
( Category: Advertising November 23,2014 )