Positioning : The Battle for Your Mind by AL Ries & Jack Trout

Author:AL Ries & Jack Trout [Ries, AL & Trout, Jack]
Language: eng
Format: epub
Published: 0101-01-01T00:00:00+00:00

Place your bets on the growth industries. Tomorrow-type products like computers, electronics, optics, communications.

If you had cast your lot early on with almost any of these companies, you couldn't help but be rich today.

And don't forget that soft services of all types are growing at a much faster rate than hard products. So look at banks, leasing, insurance, medical, financial and consulting service companies.

Don't forget that your experience with yesterday-type products can blind you to opportunities in totally different product areas. And especially services.

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