Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get by Glazer Bill

Author:Glazer, Bill [Glazer, Bill]
Language: eng
Format: epub
ISBN: 9780982379301
Publisher: Morgan James Publishing
Published: 2009-05-01T00:00:00+00:00

copydoodles

One of my best secrets for increasing response to all of my OUTRAGEOUS advertising is a simple-to-use software program that you install on your computer called CopyDoodles.

You’ve probably noticed several times in the examples that I’ve been showing you handwritten graphics and fonts that make the copy look much more interesting.

Mike Capuzzi, a member of one of my VIP Coaching Groups, realized that these little interesting additions to his advertisements substantially increased response, so he created hundreds and hundreds for his own use.

When others saw them, they literally begged him to make them available, and he created an easy-to-use tool as the ultimate shortcut.

In fact, I rarely write anything anymore where I don’t use them. This includes:

• sales letters

• Web sites

• e-mails

• postcards

• memos

• faxes

• signs

In fact, everywhere I use words to sell something.

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