Authenticity: The Head, Heart, and Soul of Selling by Ron Willingham

Author:Ron Willingham
Language: eng
Format: mobi
Publisher: Penguin Group US
Published: 2014-05-05T16:00:00+00:00

These are some of the reasons why people buy—many of which aren’t logical at all.

It’s taken me almost forty years to get up the courage to admit this, but I once bought a new Mercedes because I was making a speech for an upscale Junior League audience. I wanted to impress them with my success, should any of them see what kind of car I drove. Which they probably didn’t. And, more than likely, they couldn’t have cared less. But the Mercedes salesman still made a sale that day.

Basic Buying Motives

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