Anatomy of an Apple - The Lessons Steve Taught Us by Ben Klaiber

Author:Ben Klaiber
Language: eng
Format: epub
Tags: Apple, Steve Jobs, Buisness revival
Publisher: BookBaby
Published: 2013-03-26T16:00:00+00:00

Apple found displaying the human respiratory rhythm to be “psychologically appealing to people and patented its “Breathing Status LED Indicator”, in 2002.

Steve once described his job as, ‘thinking and working with people, meetings and email’. Sounds like a sweet gig, right? Easy-as-pie. Well, not when you actually understand what Apple does. Their product is really intellectual property.

Apple produces conceptual information that gets cut into steel, plastics and silicon for custom integrated circuits. It also gets put on a computer as software. So it’s about ideas and it’s about the processes of turning those ideas into tangible products. It’s the very definition of weaving.

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