A Self-Help Guide for Copywriters by Nelken Dan

Author:Nelken, Dan
Language: eng
Format: epub
Publisher: TBD
Published: 2021-12-09T00:00:00+00:00

Structure your headlines so the punchlines come at the end of the sentence. Not close to the end, the very end. Think of every sentence as a story. You don’t reveal the big twist in the middle.

This tip is obvious when it comes to writing comedy, but it applies to any tone or emotion. It creates impact, and momentum. If you leave the reader feeling something at the end of a sentence, they’ll read the next one, click through, or add to cart.

Whether it’s a headline, tweet, text, or line on your dating profile, review every sentence to see if the punch can come later.

Let me try that again.

Review every sentence to see if the punch can come later; whether it’s a headline, tweet, text, or line on your dating profile.

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