42 Rules for 24-Hour Success on LinkedIn (2nd Edition): Learning to Generate Results Using LinkedIn for Leads by Chris Muccio & Peggy Murrah

Author:Chris Muccio & Peggy Murrah [Muccio, Chris]
Language: eng
Format: mobi
Publisher: Super Star Press
Published: 2013-08-22T14:00:00+00:00

Des helps business owners use LinkedIn as a key platform to create new business and engage with clients. More at www.LeadGen2020.com/des.

Rule 22

Content Drives Awareness

Content marketing strategies offer a way to generate awareness as well as nurturing leads of all sorts.

Content marketing is probably the most effective marketing tactic that exists today in the digital world. We can’t hope to effectively address this tactic in just one rule; thus, we’ll focus on the high points in this rule and offer you additional insight at www.LeadGen2020.com/content.

At its rawest, content marketing involves sharing content with the purpose of acquiring leads and converting them to customers. When it is all said and done, almost any company can use content marketing to some extent. This plays directly into a significant benefit of using LinkedIn, which is the ability to share and receive content, news, and relevant event invitations.

Be Thoughtful in the Way You Promote Your Own Content

In terms of content, people focus on things they value. Make sure that you are constantly interacting and engaging with your connections by sharing relevant company news and industry developments. A big bonus of content generation is bringing awareness to your brand. When people come to see your content, you will have the chance to show them the quality your brand offers. Your brand will have a positive association with rich quality content.

The more times you articulate value to your target audience, the more likely you are to find people who are interested in what you have to say. Be sure to strike a balance between engaging and encouraging engagement through your own content and content created by others. Ultimately, by being active and posting content, it enables you to stay top-of-mind and position yourself as a helpful and trusted connection in order to attract more business.

Content marketing strategies offer a way to generate awareness as well as nurturing leads of all sorts. Even when a lead has become a customer, rich content will continue to draw them back.

Building Out Your Content Plan for LinkedIn

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