11 Ways Financial Advisors Attract Their Ideal Clients With A Book: How to Stand OUt In a Crowded Market and Dramatically Differentiate Yourself as The Authority, Celebrity and Expert by Adam Witty
Author:Adam Witty [Witty, Adam]
Language: eng
Format: epub
Tags: General Fiction
Publisher: Advantage Media Group
Published: 2013-10-30T23:00:00+00:00
Matt Dicken experiences this in his business. Most of his new clients read his book before meeting with him. Some buy it online and then call for a meeting. Others get their copy in the mail after booking their first appointment. Either way, the outcome is usually the same. Matt explains, “They’ll quote lines in the book and recite things I talk about. Sometimes people will bring the book with them and it’s highlighted or earmarked. If they’ve read the book and then meet with me, my job of trying to establish credibility with them is a whole lot easier.”
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