101 Facebook Marketing Tips and Strategies for Small Businesses by Rouhiainen Lasse

Author:Rouhiainen, Lasse [Rouhiainen, Lasse]
Language: eng
Format: epub
Publisher: Lasse Rouhiainen
Published: 2016-02-06T08:00:00+00:00

Your advertising reports can be found at www.facebook.com/ads/manager. As seen in the image below, you can collect basic information like: spent in the last 7 days, results, reach, and cost. By clicking on the name of each campaign you will be shown a more detailed breakdown of the metrics.

Figure 5.11: Example view of advertising reports from inside Facebook Ads Manager.

Using one of your campaigns, test several different audiences and ad images. Facebook shows the results being generated from which you can more effectively allocate your budget.

Facebook reports also indicate which part of your target audience responds best to your ads. In the image below, you can see that people ages 35 – 44 years old were most responsive to this ad. The conclusion would be to target only this segment in the next campaign; typically, this will generate lower click cost and better return on investment.

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