赚到第一桶网络金 (大师轻松读) by 大师轻松读

Author:大师轻松读
Language: zho
Format: azw3
Published: 2012-04-30T16:00:00+00:00

The three steps involved in preselling are:

Build your own opt-in landing page — the first page your prospect sees and that you want to capture their attention. Your opt-in landing page needs to sell the benefits of joining your list to learn more about the solution to the problem you will be offering later on.

Collect e-mail addresses of the people who visit your landing page — by offering them follow-up educational materials that are alluring and enticing. Give people very solid and credible reasons to join your mailing list. Offer them an e-book download, a piece of software, some kind of e-course or anything else that would be appealing. In short, offer something of value in exchange for their e-mail addresses and permission to contact them in the future.

Take advantage of autoresponders — to automate the sending out of the promised materials to your list. An autoresponder is a list-management software tool. It allows you to send automatic replies to the people on your list without manually having to send each message. You can install an autoresponder as software on your own site or use an external service that hosts the software on their Website (such as monsterresponse.com). You then send out regular follow-up material to the people on your list, and direct them to your offer page where you sell products.

Note that your relationship with potential buyers starts with your opt-in landing page, where you ask them for their name and e-mail address. The key to making these opt-in pages work is to keep them simple so that people clearly see what they're signing up for and can make a quick yes/no decision. To craft an effective opt-in page, include these elements:

A compelling headline to grab attention.

A clear offer and well explained flow-on benefits.

A call to action — exact steps to take.

A prominent subscription form.

Information about privacy and information confidentiality.

Bait — some kind of time-sensitive offer.

A simple and appealing layout.

Once people sign up to join your subscriber list, they are then directed to a thank-you page. This is an important tool in helping overcome buyer's remorse. Use the thank-you page to continue building your relationship with the prospective purchaser. Good elements to include on thank-you pages:

A specific rather than generic thank-you headline.

More information about yourself, perhaps including pictures.

More background information about your product.

The bonuses you promised.

Information that promotes your affiliate offers.

A good way to get people to buy the product you offer is to bundle it with a bonus that has an even higher perceived value. For example, if you want to sell a $99 product, you could offer a teleclass worth $197 that gets thrown in for free. The fact that they get a $197 product thrown in if they buy a $99 product will work extremely well. Don't forget to also make the offer time sensitive so they become highly motivated to act now.

The seven rules for building and maintaining a responsive opt-in e-mail list are:

Always follow up immediately — deliver whatever you've promised on your opt-in page right away.

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