YouTube Secrets by Sean Cannell & Benji Travis

Author:Sean Cannell & Benji Travis
Language: eng
Format: epub
Publisher: Lioncrest Publishing
Published: 2022-04-26T15:39:15+00:00

Quick Transition to Another Video

If you’re successful with your big idea, the hook, and the core content of your video, then viewers should be hungry for more. Your final goal is to quickly transition out of the core content and invite viewers to watch another video on your channel.The video you recommend

should complement the video they’ve just watched. Make it a “part two,” a next step, or a video on a related topic. Remember, your goal is to increase the average view per viewer (AVPV), so ideally, the viewer will continue to travel further down the rabbit hole of your channel’s content. Point the way, so they know where to find more and more videos that might interest them.

The best way to do this is to use YouTube “end cards,” which are a feature in YouTube Studio that allows you to select a specific video in your library that will show up on screen during the last twenty seconds of your video. The viewer can click on the image of the video, and YouTube will take them directly to it.

Power Tip: Don’t let viewers know you’re ending the video. Since the first edition of this book, social media has gotten more crowded and noisier than ever. There are now over sixty billion messages posted on digital platforms every single day! The average person is exposed to somewhere between four thousand and ten thousand ads every twenty-four hours. Inundated with choices, consumers must make decisions within milliseconds. A common mistake we see among creators is letting viewers know a video is over as soon as the core content is done. A related mistake is waiting forever to ask viewers to subscribe or extending the video outro. As Brendan Kane explains in his book Hook Point, “It takes three seconds to make or break your business.”29 Most viewers will stop watching your video as soon as they realize the core content is done, so your only chance to keep them on your channel is to quickly transition them to other videos.

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