Within Walking Distance by Philip Langdon

Author:Philip Langdon
Language: eng
Format: epub
ISBN: 978-1-61091-773-5
Publisher: Island Press
Published: 2017-03-16T04:00:00+00:00

Word of mouth led customers to the shop, a cheerful little establishment that the Garcias outfitted with comfortable seating and clean, contemporary decor. Praise posted on sites like Yelp further boosted customer traffic. The key attraction was the shop’s exceptional product, which the Garcias sold at very reasonable prices. By 2012, the Garcias—Maria still spoke only Spanish, but her sons had mastered both Spanish and English—were dispensing more than thirty flavors of ice cream. On weekends, people lined up out the door.

So, it is not unheard of for someone to advance from ambulante (cart pusher) to operator of a brick-and-mortar establishment. “People become entrepreneurs,” said the chamber of commerce’s di Paulo. If they do well, many of them want to expand, he said. “They feel they’d like to open a store.”

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