Welcome to Dunder Mifflin by Brian Baumgartner

Author:Brian Baumgartner
Language: eng
Format: epub
Publisher: Custom House
Published: 2021-09-04T00:00:00+00:00

American TV at the time was more hopeful. Even M*A*S*H, a show about military surgeons during the Korean War, was full of unironic optimism. We started to get hints of cringe in the U.S. during the ’90s with shows like Seinfeld.

ELAINE [TO THE BLACK WAITRESS]: Long day?

WAITRESS: Yeah, I just worked a triple shift.

ELAINE: I hear ya, sister.

WAITRESS: Sister?

ELAINE: Yeah. It’s okay, my boyfriend’s Black.

(From the 1998 Seinfeld episode “The Wizard”)

EMILY VANDERWERFF: Seinfeld is a big breakthrough for a show that had cringe elements and you were supposed to fundamentally find those four people . . . I won’t say likable, but relatable. And then the British Office is the big breakthrough for what we think of as modern cringe comedy.

STEPHEN MERCHANT: It was not our intention to make people squirm. It was just that, for us, it was so much funnier when someone who was trying to be funny, for instance, said a joke and then you just sat in silence. I don’t know why, Ricky and I just found that so funny. It was only when we started hearing from people, “Oh, that made me feel really uncomfortable,” or “I had to watch it through my fingers,” only then did it occur to us, oh, maybe this is not always as enjoyable for other people as it is for us.

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