Vital Business by Campaign for Social Science ;

Author:Campaign for Social Science,; [Campaign for Social Science]
Language: eng
Format: epub
Publisher: SAGE Publications
Published: 2020-09-15T19:36:19.237417+00:00

Social sciences at work

‘We are a social science business. Many of our employees are social scientists and we are a successful commercial business that uses social science to deliver for our clients – but we also use social science skills to help run our business, which is slightly different.’

Ipsos MORI’s business is social science research – in other words it uses social science research methods (quantitative and qualitative) from different disciplines to find information (data) about targeted elements of society (particular markets) for its clients, and then analyse that information using social science (again from many different disciplines) to provide insights to its clients in response to particular questions or problems. However, social science also informs almost every aspect of how its own business is run, and is used to make decisions about everything from hiring to its long-term business strategy.

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