Using Naturally Occurring Data in Qualitative Health Research by Nikki Kiyimba & Jessica Nina Lester & Michelle O’Reilly

Author:Nikki Kiyimba & Jessica Nina Lester & Michelle O’Reilly
Language: eng
Format: epub
ISBN: 9783319948393
Publisher: Springer International Publishing

Magazines are also a useful form of text-based and visual data. Frequently magazines are designed to be appealing visually and contain many visual images/photographs. In practice for research, this enables an analysis of both the text and the visual accompaniments. Magazines are a huge business, and there is a vast range of different types, from popular culture, fashion, and entertainment to more specialist or technical ranges. Within the field of health, there are numerous magazines that report specifically on health and well-being, with other generic magazines including articles, stories, letters, advertisements, and so forth about health and illness. Either the features or the advertisements can be utilised as data.

For example: Advertisements in US magazines have been used to examine trends in the stereotyping of the elderly. Results demonstrated a significant decrease of positive stereotypes over time and discussed the social impact on ageing that this has had (Miller, Miller, McKibbin, & Pettys, 1999).

There are many ways in which magazine data might be useful for your project, and some suggestions for using magazine data include (but are not limited to):Comparing visual images of women across historical periods to examine representations of beauty.

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