TurboStrategy by Brian Tracy
Author:Brian Tracy
Language: eng
Format: epub
ISBN: 9780814429303
Publisher: AMACOM Books
Reevaluate Your Entire Business
When you first introduce the SBU concept, you have an opportunity to stand back and reevaluate your entire company by placing each of your products and services in one of four categories.
These categories are defined using two grids. First, a product can have high growth potentialâthe products of tomorrowâor low growth potentialâthe products of yesterday.
Second, the products can be defined as being users of cash or suppliers of cash. With this classification methodology, you now have four categories of products and services. These are delineated by the Boston Consulting Group as cash cows, stars, question marks, and dogs.
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