The Pop-up Pitch by Dan Roam

Author:Dan Roam [ROAM, DAN]
Language: eng
Format: epub
Publisher: PublicAffairs
Published: 2021-10-26T00:00:00+00:00

This is the Ten-Page Pitch template. Over the next hour, you will tell your story by filling this in, page by page.

CHAPTER 6

MEET THE TEN-PAGE PITCH. IT’S STORYTELLING TIME.

In this chapter, you are going to shift your thinking from visual brainstorming to tightly structured verbal storytelling. As we get started, I have three happy truths to share with you:

1. First, there is a simple “ultimate story template” that you can rely on as your go-to persuasion tool. In the same way that you don’t need to create a new template every time you fill in a form or file a report, you no longer have to make up a new template when you want to give a persuasive presentation. The template already exists.

2. Second, I’ll share with you the origins of this universal story template, along with the emotional, cognitive, and structural reasons why this story works so well in meetings that require optimistic persuasion.

3. Third, I’ll show you how you can create the most creative, original, and persuasive presentation of your life by following this story template step by step. It really is that simple.

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