The New Economy of the Product Life Cycle by Andrey Tyulin & Alexander Chursin

Author:Andrey Tyulin & Alexander Chursin
Language: eng
Format: epub
ISBN: 9783030378141
Publisher: Springer International Publishing

7.

Resource management subsystem (ERP)

All stages

Use of automated expert systems for defining the most optimal lineup and amount of all types of resources, which are needed for maintaining a product’s life cycle.

Creation of competitive advantages through optimization of warehouse stocks, tax minimization, prevention of ineffective deflection of working assets, providing the required amount of materials, raw products, and components.

8.

Marketing process management subsystem

All stages

Evaluation of a company’s potential, data mining, and prediction of market demand for several years ahead. Continuous need-change analysis. Receipt, processing, and mining of data derived from the global information space. Recommendations concerning all-stages product improvement to preserve and create competitive advantages.

Creation of competitive advantages through adjustment of the product portfolio policy, demand, sales management, and market research.

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