The Digital Platforms Handbook: How to transform any business into a digital platform and thrive in the digital age by Dario Maisto

Author:Dario Maisto [Maisto, Dario]
Language: eng
Format: epub
Published: 2020-09-05T20:00:00+00:00

From the value perspective, the addition to a digital business model on top of a product or service offering, it is a pivotal point for companies to offer new value for customers over time. In our bike example, customers may connect to each other for challenges, exchanging opinions, compete on weekly goals in terms of distance and speed and bike producers can promote experiences, races and other initiatives to stay relevant to the eyes of the customers and increase customers’ utility from the usage of the product. In so doing, it is possible to create a network ecosystem on top of a product or service-based offering and profit from it in terms of customers’ loyalty and advocacy and in terms of customers’ data collection.

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