The Creative Business Handbook by Ekaterina Popova && Alicia Puig

Author:Ekaterina Popova && Alicia Puig
Language: eng
Format: epub
Publisher: Chronicle Books LLC

ACTION STEPS

Go through the “why” exercise described in this chapter. Then, formulate your responses as a cohesive paragraph.

Decide what tone of voice you will use in your marketing. Try writing out some sample copy to ensure it feels like a fit for your brand.

Come up with ideas of how you will be an active part of your business marketing. For example, will you sign your name in captions or emails, show up in promotional photos or videos, or host monthly Q&A sessions with your audience online?

For further reading, check out Michael Keenan, “About Us Page: How to Write One, Plus 21 Examples (2022),” Shopify Blog, March 9, 2022, https://www.shopify.com/blog/how-to-write-an-about-us-page.

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