The Confidence Map: Charting a Path from Chaos to Clarity by Peter Atwater

Author:Peter Atwater [Atwater, Peter]
Language: eng
Format: epub
Publisher: Penguin Publishing Group
Published: 2023-07-25T00:00:00+00:00

Rising Confidence Boosts All Boats

For Comfort Zone business leaders, then, the question isn’t if but how they intend to accomplish this goal. They can’t rest on their laurels. Yet that is exactly what M & A data and other measures of corporate activity suggest happens when it comes to large, established corporations: they wait far too long to act. They give their start-up competitors an especially long head start and then scramble to catch up. Worse, they then overcompensate for their belated start, taking on far too much risk just as the confidence cycle is about to turn downward. Unknowingly, they act like retail investors, who watch others make mountains of money before they act.

What these leaders miss is that there are enormous competitive advantages to acting sooner rather than later in the Comfort Zone.

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