Smart Technologies by Unknown

Smart Technologies by Unknown

Author:Unknown
Language: eng
Format: epub
ISBN: 9789811371394
Publisher: Springer Singapore


Role of AI in Helping Customers Manage Wealth

With the availability of large data on the financial assets being held and traded by customers, banks are leveraging machine learning techniques to alert and advise their customers about the insights and current prices of relevant asset items.

Smart alerts for prices of equities and forex are use cases of helping customers manage their wealth, increase trading activity and hence earn profits from the service and commissioning.

Following is a depiction of how AI can help customize these alerts to the customers (Fig. 15.1):

Fig. 15.1Framework for generating smart alerts to the customers, personal to their past trading behaviour. The suitable take profit (TP) and stop loss (SL) levels are determined for each customer from the K-Level-model. Real-time price monitoring is done to trigger if any assets price goes beyond the TP/SL range for a customer. An asset preference model gives the assets to be monitored for each client. Upon generation of a trigger, the news/insight related that particular asset is picked and the customer is alerted with the current market price and the insight. The response of the customer to alert is also fed into the models to improve their accuracy



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