SKILL by David M Greene

Author:David M Greene
Language: eng
Format: epub
Publisher: BiggerPockets Publishing

Pressure to Create Success

When I hired Krista, I did more than just hire an assistant. I added a lot of pressure to my business, but this pressure made it easier for me to focus on the “not easy things.” The perfect antidote to not working on the easy things was to make a decision that hurt me if I gave into that temptation. Hiring Krista helped me in the following ways.

Krista was dependent on me to get a paycheck. If I didn’t put people in contract, she had no transactions to manage. If I didn’t find leads, she had no one to follow up with and no appointments to schedule for me. If I didn’t take new listings, she had nothing to put into the MLS. Her job was a natural extension of mine. Like a branch, she needed a trunk to attach to. This pressure made it easier for me to go find leads.

My business was dependent on getting my money’s worth out of that check. Krista’s job was to do the things that I was tempted to do—the “non-PLAN” activities. If I fell to temptation and did them instead, what was I paying her to do? Nobody likes to waste money, and I was no exception. Hiring an assistant put the thought into my head, “I’m already paying someone else to do this.” I had this thought every time I was tempted to do something myself, and this made it much easier to say “no” to myself.

My income expectations were tougher to meet when a good chunk of my revenue went toward Krista’s salary. I had been making $10,000 a month selling one home, but now I was only making $5,000 after paying her. This meant either I had to accept a lower salary for myself or sell more houses. Guess which route I took? The added pressure to improve my quality of life drove me to lead-generate harder. If you can add pressure to yourself to make more money, it only makes it easier for you to accomplish your goals.

Once I got used to someone else doing the administrative side of the job, I could focus on the sales side, and my business took off. When all you worry about are sales, you get much better at them. At a certain point, they actually become fun. There is when lead generation is no longer uncomfortable because you’ve done it so often that you can anticipate how to answer the things you didn’t know how to answer before. When it’s no longer uncomfortable, you’ll start to get a rush from it. After a few years of having assistants handle the administrative part of the job, all I want to do every day is generate leads. I still put the occasional buyer or seller into contract, but other than that it’s all lead gen all day. Now that I’ve tasted this life, I can’t see myself ever going back.

When Krista left her former job to work with me, it wasn’t just to have a new, cool boss.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.