Signage and Wayfinding Design by Chris Calori & Vanden-Eynden David

Author:Chris Calori & Vanden-Eynden, David
Language: eng
Format: epub
ISBN: 9781119085829
Publisher: Wiley
Published: 2015-05-07T00:00:00+00:00

5.6 Examples of novelty typefaces.

Stylistic Longevity

While trendy, novelty typefaces may be desirable for advertising and other relatively ephemeral, short-lived graphic campaigns, including temporary event signage, permanent signage programs tend to have comparatively long life spans. In fact, it's not at all uncommon for sign programs to endure for years, if not decades. For this reason, stylistic longevity of typefaces is an important selection factor for permanent signage programs. Trendy typefaces often become quickly dated, thereby prematurely dating a sign program. The ADA's SAD also comes into play, requiring that characters used in signage be “conventional in form.” This is not to say that novelty typefaces can never be used in a signage project, for every project is different; nor is it to say that the EG designer has no creative freedom in typeface selection. There are several timeless typefaces, serif and sans serif—some designed centuries ago, others only a few years ago—that have the stylistic longevity suitable for permanent signage programs.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.