Pseudoscience and Deception by Farha Bryan; Shermer Michael;

Author:Farha, Bryan; Shermer, Michael;
Language: eng
Format: epub
Tags: undefined
Publisher: UPA
Published: 2012-03-21T16:00:00+00:00

On August 3, Power Balance celebrated the launch of the on-going partnership in style, with a glittering V.I.P. “All In For The Cure Poker Party” at Drai’s nightclub in Hollywood’s W Hotel. Power Balance athletes Derrick Rose and Lamar Odom were joined by some of the biggest names in sports and entertainment to raise funds for OCRF.

As part of the launch, Power Balance unveiled two specially designed OCRF wristbands, available at http://ocrf.powerbalance.com. 50 percent of proceeds from every band sold will be donated directly to OCRF.

In addition, beginning August 11, Power Balance will host an online art auction to benefit OCRF. The auction features 30 exclusive signed works of art depicting a selection of athletes, created by local California artist, Brian Bent. The athletes featured include: Drew Brees, Chad Ochocinco, Bode Miller, Julia Mancuso, Derrick Rose, Matthew Stafford, Shaquille O’Neal, Matt Kemp and Lamar Odom. Bids are placed through the Power Balance website, with 100% of proceeds benefiting OCRF.[5]

It seems to me that many people will regard this “partnership” as an implied endorsement of the bracelets. On August 23, when Dr. Stephen Barrett phoned OCRF to complain, he was told that the staff sees nothing wrong with accepting the help as long as the device is not marketed with health claims.[6] During the conversation, Barrett noted that the word “revolutionary” in the first paragraph looked like an endorsement to him. Apparently in response to his complaint, the word “revolutionary” was removed and this disclaimer was added to the end of the article.

While OCRF appreciates the support of all of its corporate supporters, any reference to a specific commercial product or service does not constitute or imply an endorsement by OCRF of the product or service or its producer or provider. The views and opinions expressed in any referenced document or on any referenced website do not reflect those of OCRF.

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