Principles of Logo Design by George Bokhua

Author:George Bokhua [George Bokhua]
Language: eng
Format: epub, pdf
Publisher: Rockport Publishers
Published: 2022-08-16T00:00:00+00:00

Logo for the ACT research center; Created by a chain of accidents

This is not work to present to a client; nor is it advised to make such work public. It should be done for the sole reason of freeing yourself from yourself for a brief period of time in order to find new design solutions—and perhaps run into lucky accidents.

We become designers because we enjoy the creative process, and when you’re feeling stressed or burnt out, doodling or sketching can help you recharge by giving you the courage to be creative and reminding you of that joy. Allow yourself to do something dirty or ugly. Leave your comfort zone and explore different styles, textures, grids, or colors. The end result may be something you would never show your dog, let alone a paying client, but there may be something you discover in that process that will inspire future work. Forcing yourself out of your comfort zone can get you out of a rut and help you grow as a designer.

Look for inspiration in your daily life—the shapes your dog’s body makes as they run, the suggested image in a cloud. Find those shapes that snag your interest and play with them. When something catches your eye, there’s usually a reason.

And those times when your pencil slips or your cat spills coffee on your sketchbook? What may first seem like a setback or even a disaster could be exactly what your project was missing. Take a moment to look at your accident as an opportunity and see where it might lead you. There’s no set definition of what is beautiful or good, so you never know what is going to work.

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