MODERN MARKETING TACTICS by Odame Paul & Jubi Gloria

Author:Odame, Paul & Jubi, Gloria
Language: eng
Format: epub
Publisher: FreniQ Books
Published: 2015-05-28T16:00:00+00:00

Build sites using include files:

Put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If you want/need to change your adsense code, it’s only one file you have to work with. TIP:Uuse programming to turn the adsense on or off. Change one global variable to true or false and my adsense ads will appear or disappear.

Managing URL’s and channels:

Adsense channels is one area where it’s really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this:

domain1.com – 728 banner

domain1.com – 336 block

domain1.com – text link

domain2.com – 728 banner

domain2.com – image banner

domain2.com – 336 block

domain3.com – 300 block

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