Mobile Marketing by Cindy Krum

Author:Cindy Krum
Language: eng
Format: epub
Publisher: Que Publishing
Published: 2010-06-06T16:00:00+00:00

Everything You Need to Know About Transcoding

Transcoding is the process of updating the code of a traditional Web page on-the-fly, before it is rendered, to adapt the code to display better on a mobile phone. Transcoding utilities can be standalone or can be included as part of a mobile search engine experience after a user clicks from a listing in the mobile search results page.

A variety of different transcoding platforms exist, and they all work a bit differently. They can do various things, including the following:

• Resizing text and images that fit better on smaller mobile screens

• Breaking one page into multiple smaller pages that are easier for the mobile browser to download (pagination)

• Reformatting JavaScript navigation to improve its mobile usability

• Simplifying site color schemes and designs

• Stripping out some CSS styling

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