Mass Psychology 101: How To Control, Influence, Manipulate And Persuade A Group Of People Or Audience by Legend William

Author:Legend, William [Legend, William]
Language: eng
Format: epub
Publisher: Make Profits Easy LLC
Published: 2016-03-01T16:00:00+00:00

CHAPTER FIVE: SOCIAL LOAFING

During election season, thousands of Americans participate in campaigning for certain candidates. They go door to door, hand out fliers, put up signs, speak at rallies, and write longwinded arguments to submit to the opinion section of the local newspaper or post on social media. These groups of campaigners are very involved and are deeply invested in the results of the election. For the duration of the election season, many of them live and breathe politics.

Then there are the people who actively participate in the elections themselves, following all of the latest news on each candidate so that they can make an informed decision when it’s time to vote. They don’t go out campaigning, but they make sure they know what they think if anyone asks for their opinion, and they always show up to cast their ballot. A majority of Americans would like to believe that they fall into this category. They have informed thoughts and opinions, but their lives are not consumed by politics.

The third level is the social loafers. These are often the people who don’t really follow elections, and they don’t show up to vote either because they figure their vote doesn’t really mean anything anyway, or they know everyone in their family is voting for their chosen candidate already, so it’s already covered.

These people may or may not have strong, all-consuming opinions on politics, but their opinions don’t necessarily derive from a few hours of careful, focused research. Many of them will see a post a friend made on social media and make a snap decision about it just to have an opinion to voice. Many more social loafers will avoid anything political altogether, refusing to take part in conversations that might turn political, because they don’t like to be uncomfortable or cause a stir. They claim that they don’t care or that political issues aren’t important.

The presidential election makes such a great example of social loafing because the group (United States citizens who are eighteen or older) is so large that it’s easy for millions of people to slip through the cracks and count on the other millions in the group to pick up the slack.

In the 2012 election, the voter turnout was 57.5 percent, with 93 million eligible voters not showing up to vote. For a country that’s so vocal about its freedoms and so quick to fly into a tailspin at the thought of any rights or privileges being taken away, a large portion of eligible voters doesn’t seem to think it’s important enough to fill out a ballot in accordance with the rights and privileges they value most.

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